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Retail Concept Shop New Balance

This work showcases a project from inception to completion. The challenge was to take over a large retail space and bring to life the New Balance performance running, wellness and lifestyle categories in a cohesive way. Leveraging consistent brand colors and elements, while leaning into the unique design elements of each category allowed the space to tell each of the businesses stories to consumers. An added elements was a feature window for the New Balance Wellness category.

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