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Club Experience  Design |
BJ's Wholesale Club

BJ's Wholesale Club wanted to infuse personality into their in club shopping experience. Market research with BJ's members was conducted to understand how the brand was perceived and how the brand could be moved forward. With design elements rooted in it's industrial simplicity combined with the warmth of wood and the strength of BJ's red, the club was redefined as the details were infused throughout key departments and service points of the club. The focal points of the front of the club and the back of the club helped redefine the wholesale club grocery shopping experience for BJ's members.

The images included here show concept development, style guide detail and execution.

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