Packaging line look |
New Balance

In the desire to create a more premium feeling, contemporary package within the same cost parameters of the existing box, 
I took up the challenge of working with the New Balance box manufacturers to push how they thought about approaching the package structure. It took some collaboration, pushing and innovative thinking and it turned into the catalyst for a full packaging refresh for all New Balance products, I was able to leverage key agency partners in the process and development of the graphics and style guide.