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Packaging Line Look |
Playskool | Hasbro
In the redesign of Playskool packaging, it was critical to establish segmentation within the product line while including clear cues to help parents choose the right developmental toys for their infant or toddler. The use of color, consistent information architecture and placement of simply stated developmental benefits were the backbone for the packaging execution. Additionally logos were developed to support product line extensions and the Playskool website.
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