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Fixture Design |
New Balance

As New Balance focused on its performance running business it required a fixture program that could convey the durability and strength of the brand. With the use of industrial elements combined with the brands signature red, the fixtures helped define the brands story in retail spaces while showcasing their apparel and footwear.

The program was implemented in franchisee stores and large retail partner shops. It was designed to be flexible, to support various retail space needs while ensuring strong brand representation on everything from the large fixture element to the simple shoe shelves.

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